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Katio L.

Leader in Digital Business Development, Ecomm Manager and Marketing Specialist.

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banner Thriving Outside the Box: Lessons from Industry Newcomers
Business

Thriving Outside the Box: Lessons from Industry Newcomers

Novembre 5, 2025 Katio L. No comments yet

Table of Contents Disrupting Traditional Norms Thinking Like a Customer Securing Early Funding Learning Through Experience Building Connections Staying Motivated by Your Mission Disrupting Traditional Norms Entering an industry without preconceived notions can be a powerful advantage. Sarah Vachon, co-founder of Citizens of Soil, discovered this firsthand. While vacationing in Crete, she tasted exquisite olive […]

banner Piecework Puzzles: Expanding Creativity Beyond the Box
Business

Piecework Puzzles: Expanding Creativity Beyond the Box

Novembre 5, 2025 Katio L. No comments yet

Introduction to Piecework Puzzles Piecework Puzzles was founded by Rachel Hochhauser and Jena Wolfe as a creative side project. Inspired by a rainy weekend spent assembling jigsaw puzzles, the duo envisioned a line of design-forward puzzles that would appeal to modern aesthetics. Their vision was clear: create puzzles that are not only fun to assemble […]

banner From Outsider to Innovator: Flourishing in New Industries
Business

From Outsider to Innovator: Flourishing in New Industries

Novembre 5, 2025 Katio L. No comments yet

Embrace Disruption: Challenging Industry Norms Starting in an industry without preconceived notions allows entrepreneurs to challenge the status quo. Sarah Vachon’s venture into the olive oil business with Citizens of Soil exemplifies this. By paying producers above commodity prices and maintaining a transparent supply chain, she disrupted traditional practices. This fresh perspective allowed her to […]

banner Maximize Holiday Sales: Crafting the Perfect Gift Guide Strategy
Guides

Maximize Holiday Sales: Crafting the Perfect Gift Guide Strategy

Novembre 2, 2025 Katio L. No comments yet

What is a Holiday Gift Guide? A holiday gift guide is a curated collection of products designed to assist customers in making purchasing decisions during the holiday season. These guides are organized based on various factors such as product category, target audience, price point, and sales history. While traditionally printed, most gift guides are now […]

banner Create a Holiday Gift Guide to Boost Sales and Increase Revenue
Guides

Create a Holiday Gift Guide to Boost Sales and Increase Revenue

Novembre 1, 2025 Katio L. No comments yet

What is a Holiday Gift Guide? A holiday gift guide is a curated collection of products designed to aid customers in making purchasing decisions during the holiday season. These guides are typically organized by category, target audience, price point, and sales history. While most gift guides are digital today, they can also be printed and […]

banner Mastering Key Accounting Terms: A Guide for Small Business Owners
Guides

Mastering Key Accounting Terms: A Guide for Small Business Owners

Novembre 1, 2025 Katio L. No comments yet

Introduction Understanding the essential accounting terms is crucial for small business owners who wish to maintain a clear view of their company’s financial health. While the world of accounting might seem daunting with its array of jargon and complex concepts, breaking down these terms into manageable categories can significantly ease the learning curve. This guide […]

banner Essential Accounting Terms Every Business Owner Should Know
Business

Essential Accounting Terms Every Business Owner Should Know

Ottobre 31, 2025 Katio L. No comments yet

Balance Sheet Terms The balance sheet provides a snapshot of your company’s financial position at a specific point in time. It’s based on the equation: Assets = Liabilities + Owner’s Equity This statement helps you understand what your business owns, owes, and the amount invested by the owners. Here are the essential terms associated with […]

banner Maximizing Trade Show Success: Tips for New Entrepreneurs
Business

Maximizing Trade Show Success: Tips for New Entrepreneurs

Ottobre 31, 2025 Katio L. No comments yet

Table of Contents Test Drive Trade Shows Before Committing Do Your Homework Put Thought Into Your Booth Be Strategic About Your Location Have Your Elevator Pitch Ready Seek Out Sponsorships Be Patient Test Drive Trade Shows Before Committing The first step in maximizing trade show success is to explore the landscape before diving in. Trade […]

banner Maximize Trade Show Success: Strategies for New Entrepreneurs
Guides

Maximize Trade Show Success: Strategies for New Entrepreneurs

Ottobre 31, 2025 Katio L. No comments yet

Table of Contents: Test Drive Trade Shows Before Committing Do Your Homework Put Thought Into Your Booth Be Strategic About Your Location Have Your Elevator Pitch Ready Seek Out Sponsorships Be Patient Conclusion Test Drive Trade Shows Before Committing Before diving into the trade show circuit, it’s wise to get a feel for the environment. […]

banner Mastering Inventory Metrics: Boost Your Business Efficiency
Business

Mastering Inventory Metrics: Boost Your Business Efficiency

Ottobre 31, 2025 Katio L. No comments yet

Table of Contents Understanding Inventory Metrics Sales and Velocity Metrics Inventory Turnover Ratio Sell-Through Rate Days on Hand Lost Sales Ratio Cost and Efficiency Metrics Inventory Carrying Costs Average Inventory Value Cost of Goods Sold Unit Labor Cost Accuracy and Quality Metrics Inventory Accuracy Inventory Shrinkage Order Picking Accuracy Strategic and Performance Metrics Inventory-to-Sales Ratio […]

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