{"version":"1.0","provider_name":"Tendency","provider_url":"https:\/\/tendency.ltd\/it","author_name":"Katio L.","author_url":"https:\/\/tendency.ltd\/it\/author\/katio\/","title":"From Outsider to Innovator: Flourishing in New Industries","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"DYaGF2Tmbd\"><a href=\"https:\/\/tendency.ltd\/it\/from-outsider-to-innovator-flourishing-in-new-industries\/\">From Outsider to Innovator: Flourishing in New Industries<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tendency.ltd\/it\/from-outsider-to-innovator-flourishing-in-new-industries\/embed\/#?secret=DYaGF2Tmbd\" width=\"600\" height=\"338\" title=\"&#8220;From Outsider to Innovator: Flourishing in New Industries&#8221; &#8212; Tendency\" data-secret=\"DYaGF2Tmbd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/tendency.ltd\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/tendency.ltd\/wp-content\/uploads\/2025\/11\/Tendency_1_2025-11-05_08-17-13_261.png","thumbnail_width":1200,"thumbnail_height":630,"description":"Embrace Disruption: Challenging Industry Norms Starting in an industry without preconceived notions allows entrepreneurs to challenge the status quo. Sarah Vachon\u2019s venture into the olive oil business with Citizens of Soil exemplifies this. By paying producers above commodity prices and maintaining a transparent supply chain, she disrupted traditional practices. This fresh perspective allowed her to [&hellip;]"}